Dagangku.com ~ TIPS 14 RAHASIA MEMBUKA BISNIS
Dalam sebuah seminar kewirausahaan terbeber fakta, betapa banyak orang ingin berhenti jadi karyawan, dan kemudian mulai buka usaha sendiri. Ada yang sudah siap dengan modal plus perencanaan yang njlimet. Ada yang baru berbekal dengan gagasan semata. Namun ada pula yang punya banyak uang, tapi bingung mau diapain. Masih banyak yang blank (bingung). Tak tahu bagaimana dan dari mana harus memulai.
Banyak usahawan sukses karena kelihaian dalam memulai dan memperluas usaha. Berikut
14 rahasianya yang umumnya mereka pakai. Namun tidak ada jaminan Anda akan berhasil dengan cara-cara berikut. Meski begitu, kini Anda punya banyak alternatif. Anda pun bisa mencuri inspirasi dari masing-masing cara itu.
1.Penuhi Kebutuhan Konsumen
Ini merupakan cara buka usaha yang paling umum. Jika di kantor Anda membutuhkan layanan katering, buka usaha katering. Jika warga di sekitar rumah anda membutuhkan jasa binatu, wartel, warnet, rental komputer, kursus, dll, buka usaha sesuai kebutuhan mereka tadi. Kuncinya, kenali kebutuhan konsumen. Lalu penuhi dengan harga, kualitas produk dan pelayanan yang lebih baik. Usaha berdasarkan kebutuhan konsumen yang nyata adalah hal prinsip dari semua jenis usaha.
2.Jual Keunikan
Jika Anda lumayan kreatif dan inovatif, pasti banyak hal baru yang berhasil Anda kreasikan. Banyak usaha baru dimulai dari penemuan jenis produk, teknologi, sistem, dan program baru. Jika berhasil menciptakan program komputer baru misalnya, jangan ragu mematenkan dan menjualnya. Penemuan baru --apalagi khas dan unik-- sangat berpeluang menembus pasar.
3.Duplikasi Usaha Lain
Bagi mereka yang merasa dirinya kurang kreatif dan inovatif, jangan patah arang. Terkadang ide usaha tersebar di mana-mana. Bahkan di depan mata. Anda hanya perlu membaca peluang, mengukur potensi, dan berani mengambil risiko. Misalnya di depan kampus A usaha fotokopi laris. Apa salahnya menyainginya di tempat yang sama? Anda cukup memfotokopi usaha itu, plus memberi sedikit nilai lebih (harga, pelayanan, kecepatan, keramahan). Siaplah bersaing!
4.Beri Fasilitas Tambahan
Mirip cara sebelumnya, namun perlu sedikit sentuhan kreatifitas. Misalnya tetangga Anda membuka penyewaan Play Station. Anda masih bisa menyainginya dengan tambahan fasilitas atau memperluas penawaran (bar, warnet, wartel, makanan siap saji, dll) di lokasi yang sama. Hampir setiap waktu ada saja jenis usaha yang lagi ngetren. Sedikit fasilitas tambahan, Anda pun siap bersaing dengan yang lebih dulu ada.
5.Jual Ketrampilan
Jeli mengenali bakat orang? Itu pun awal bisnis yang menantang. Banyak orang berbakat yang --jika dikembangkan dan diberi tempat-- bisa dijual lebih mahal. Tempat-tempat seperti restoran, toko-toko, salon, kursus, servis, pasar, mal-mal, adalah gudangnya orang berbakat. Ambil 2-3 pemangkas rambut berbakat dari salom-salom kecil. Sewakan tempat yang bagus, lengkapi dengan alat, beri brand yang khusus, dan suntik dengan sistem pelayanan yang sempurna. Anda pun sudah memiliki sebuah usaha pemangkas rambut yang eksklusif.
6.Jadi Agen
Mirip dengan sebelumnya, Anda bisa membuka kantor keagenan atau biro yang menyediakan jasa atau layanan spesifik. Misalnya agen modeling, foto model, penyanyi berbakat, head hunter, pengisi acara hiburan, biro jodoh, baby sister, dll. Untuk usaha ini, Anda perlu pengalaman dan relasi. Tetapi Anda bisa tangani sendiri atau mempekerjakan orang-orang berbakat di dalamnya.
7.Jual Barang Second
Masih sedikit yang peka dengan usaha ini. Barang second dengan nilai historis tertentu bisa punya harga tinggi. Anda bisa memburu barang-barang bermerk asli yang sudah tidak dipakai lagi. Anda bisa menjualnya di tempat lain dan dengan harga spesial. Banyak ekspatriat, selebritis, pengusaha, sampai jenderal yang punya selera berpakaian dan beraksesoris mahal di negeri ini. Anda tidak akan kekurangan barang.
8.Buka Kantor
Semisal Anda berlatar belakang profesi seperti dokter, akuntan, pengacara, notaris, desainer, trainer, ataupun konsultan. Jika sekarang masih jadi 'pekerja' di perusahaan orang, siap-siaplah merintis buka kantor sendiri. Kurang modal dan SDM? Ajak kolega atau teman seprofesi untuk patungan modal. Juallah skill dan pengalaman Anda. Jika reputasi bagus, relasi banyak, jangan kuatir kekurangan klien.
9.Jalankan DS/MLM
Bisnis ini prospektif, walau belum banyak dipilih menjadi alternatif. Direct Selling dan Multi-Level Marketing sering disebut personal franchise. Modalnya murah meriah, namun sudah didukung produk yang bagus, sistem pemasaran, pelatihan, dan jenjang karier. Sebagian perusahaan memberi kesempatan member mendirikan perseroan sendiri (authorized distributor) atau stockist. Namun waspadalah! Hindari bisnis skema piramid atau money game yang berkedok MLM.
10.Beli Waralaba
Yang modalnya lumayan besar, tapi tak mau repot pikirkan usaha yang sama sekali baru, beli waralaba (franchise) bisa jadi pilihan. Waralaba merupakan jenis usaha yang relatif terstandarisasi. Butuh kejelian membaca waralaba mana yang bagus. Berikut kemampuan membaca potensi pasarnya. Kini makin banyak pilihan waralaba, yang butuh modal besar atau sedang-sedang saja.
11.Beli Usaha Prospektif
Ada pula usaha tertentu punya keunikan dan SDM bagus. Prospek ke depannya pun cerah. Sayang untuk berkembang lebih jauh, usaha itu tidak punya modal lebih. Jika modal Anda cukup besar, dan menurut kalkulasi usaha itu bisa dikembangkan lebih pesat lagi, Anda bisa membelinya. Cara ini relatif lebih mahal, tetapi lumayan disukai investor tulen.
12.Beli Usaha Sekarat
Banyak usaha sekarat, bukan karena tidak ada prospek. Namun semata-mata karena manajemennya ambaradul. Jika Anda cukup jeli memetakan prospek ke depannya dan cukup pengalaman merekayasa ulang usaha, maka inilah peluang menarik. Usaha seperti ini bisa Anda beli dengan harga relatif murah. Kadang malah seperti harga 'grosir'. Namun ingat, biaya pemolesannya harus Anda kontrol.
13.Buka Lokasi
Beberapa usaha cepat sekali berkembang karena faktor lokasi. Semisal, ada pembangunan perumahan mewah di daerah pinggiran. Jika perumahan itu laku, umumnya perekonomian di situ akan cepat berkembang. Fasilitas pendukung akan makin banyak dibutuhkan. Nah, layani warga setempat dengan produk atau jasa yang sangat mereka butuhkan. Jangan lupa, pilihlah lokasi yang paling strategis di sana.
14.Usaha Bersama
Kadang usaha tertentu bisa lebih bagus jika didirikan dan dikelola bersama-sama. Semisal Anda kuper, tapi jago masak masakan asing. Sementara teman dekat Anda jago melobi dan punya relasi luas. Bisa saja Anda bersama-sama buka usaha restoran. Kelebihan masing-masing bisa saling memperkuat usaha baru, sekaligus memperbesar basis modalnya. (ed)
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artikel inspiratif ini dengan membaca artikel » : "
Berbisnis dengan Hati The 10 Credos of Compassionate Marketing"
english version
TIPS 14 SECRETS OPENING BUSINESS
In an entrepreneurial seminar there are facts, how many people want to stop being employees, and then start opening their own businesses. There are those who are ready with capital plus complicated planning. Some have just armed with mere ideas. But there are also those who have a lot of money, but are confused about what to do. There are still many blanks. Don't know how and where to start.
Many entrepreneurs succeed because of their shrewdness in starting and expanding businesses. Here are 14 secrets they generally use. But there is no guarantee that you will succeed in the following ways. Even so, now you have many alternatives. You can steal inspiration from each of these ways.
1. Fulfilling Consumer Needs
This is the most common way to open a business. If your office needs catering services, open a catering business. If residents around your house need laundry, wartel, internet cafe, computer rental, courses, etc., open a business according to their needs. The key, recognize consumer needs. Then fulfill the price, product quality and better service. Business based on real consumer needs is the principle of all types of businesses.
2. Sell Uniqueness
If you are quite creative and innovative, there are definitely many new things that you have created. Many new businesses start from the discovery of new types of products, technologies, systems and programs. If you succeed in creating a new computer program for example, do not hesitate to patent and sell it. New discoveries - especially distinctive and unique - are very likely to penetrate the market.
3. Other Business Duplications
For those who feel they are less creative and innovative, do not break their minds. Sometimes business ideas are spread everywhere. Even before the eyes. You only need to read opportunities, measure potential, and take risks. For example, in front of campus A photocopying business is in demand. What's wrong with competing in the same place? You just need to copy the business, plus give a little more value (price, service, speed, friendliness). Be ready to compete!
4. Give Additional Facilities
Similar to the previous method, but it needs a little touch of creativity. For example, your neighbor opens a Play Station rental. You can still compete with additional facilities or expand offers (bars, internet cafes, kiosks, fast food, etc.) in the same location. Almost every time there are types of businesses that are trendy. Few additional facilities, you are ready to compete with those that existed first.
5. Sell Skills
Jelly recognizes people's talents? That was the beginning of a challenging business. Many talented people who - if developed and given a place - can be sold more expensive. Places such as restaurants, shops, salons, courses, services, markets, malls, are stores of talented people. Take 2-3 talented hair trimmers from small saloms. Rent a good place, complete with tools, give a special brand, and inject with a perfect service system. You also have an exclusive hair trimmer business.
6. Become Agent
Similar to before, you can open an agency office or bureau that provides specific services or services. For example modeling agents, model photos, talented singers, head hunters, entertainment shows, matchmakers, baby sisters, etc. For this business, you need experience and relationships. But you can handle it yourself or hire talented people in it.
7. Sell Second Items
Few are sensitive to this business. Second-hand goods with certain historical values can have high prices. You can hunt original branded items that are no longer used. You can sell it elsewhere and at special prices. Many expatriates, celebrities, businessmen, to generals who have the taste of clothes and expensive accessories in this country. You will not lack goods.
8. Open Office
For example, you have a professional background such as doctors, accountants, lawyers, notaries, designers, trainers, or consultants. If you are still a 'worker' in a company's people, get ready to start opening your own office. Lack of capital and HR? Invite colleagues or friends as professionals to joint venture capital. Sell your skills and experience. If the reputation is good, there are many relationships, don't worry about lack of clients.
9. Run DS / MLM (Direct Selling and Multi-Level Marketing)
This business is prospective, although not many have been chosen as alternatives. Direct Selling and Multi-Level Marketing are often called personal franchises. Its capital is cheap, but it's supported by good products, marketing systems, training, and career paths. Some companies give the opportunity for members to set up an authorized distributor or stockist. But beware! Avoid business pyramid schemes or money games under the guise of MLM.
10. Buy Franchise
The capital is quite large, but don't want to bother thinking about a completely new business, buying a franchise can be an option. Franchising is a relatively standardized type of business. It takes flair to read which franchise is good. Here's the ability to read the potential of the market. Now there are more franchise choices, which require large or moderate capital.
11. Buy Prospective Business
There are also certain businesses that have unique and good HR. The future prospects are bright too. Unfortunately to develop further, the business does not have more capital. If your capital is large enough, and according to the business calculations can be developed more rapidly, you can buy it. This method is relatively more expensive, but is quite preferred by real investors.
12. Buy Dying Business
Many businesses are dying, not because there are no prospects. But solely because the management is ambaradul. If you are smart enough to map out the future prospects and enough experience reengineering a business, then this is an exciting opportunity. You can buy a business like this at a relatively cheap price. Sometimes it's like 'wholesale' prices. But remember, you need to control the polishing costs.
13. Open Location
Some businesses are rapidly developing due to location factors. For example, there is the construction of luxury housing in the suburbs. If the housing is sold, generally the economy there will quickly develop. Supporting facilities will be increasingly needed. Well, serve local residents with the products or services they really need. Don't forget, choose the most strategic location there.
14. Joint Business
Sometimes certain businesses can be better if they are established and managed together. Such as you are scared, but good at cooking foreign dishes. While your close friends are good at lobbying and have extensive relationships. You could open a restaurant business together. The advantages of each can strengthen each other's new business, while enlarging its capital base.
Please refer to the continuation of this inspirational article by reading the article » :
" Doing Business with the Heart The 10 Credos of Compassionate Marketing "
Sumber: Majalah BERwirausaha